New iPod shuffle or ...
how to sell a defect as a virtue. Defect: It doesn't have a screen, so you cannot see what's playing or choose next song. Virtue (according to Apple marketing department): It's cool, so what you hear and what's next song is a surprise, and that's exciting. Literally: 'Enjoy uncertainty', 'What will it play next? Can it read your mind? Can it read your moods?' Well, I am not buying into this. But let's see how does it work in the market, probably well.